
GORDON PAINTING
GROWTH STORY

A COMPANY BUILT ON QUALITY & PROFESSIONALISM
Gordon Painting & Pressure Washing is a fast-growing West Michigan company offering high-end residential painting, pressure washing, and epoxy flooring services. With a reputation for quality and professionalism, the team needed a growth marketing partner that could match their ambition and help them scale with the right kind of clients.

"Before working with TRALE, ​I was using a painting-industry lead generation company that focused heavily on Facebook and Instagram ads. The leads were there, but the quality wasn't. Most of the leads went cold; low-quality inquiries from people who weren't serious, didn't respond, or had no intention of moving forward. At best, I was seeing a 1:1 return. It wasn't sustainable, and definitely not something I could scale.
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Since partnering with TRALE, everything's changed. We now have a full marketing strategy built around our customer journey - from the first touchpoint to the final invoice. In the first six months of 2025, we've generated nearly 200 leads, we're converting at 34%, we've seen an 11x return on investment, and our CPL (cost per lead) and our CPA (cost per acquisition) have significantly decreased.
That's the kind of growth that actually moves the business forward. Beyond the numbers, the clients coming in now are the right kind of clients - serious about their projects, leaving 5-star reviews, and helping us build a brand we're proud of. TRALE isn't just running ads - they've become a real partner in helping us grow the right way."
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PATRICK GORDON
GORDON PAINTING & PRESSURE WASHING



SOLUTION #1
MARKETING STRATEGY
SOLUTION #2


