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ICS DATA

GROWTH STORY

Assisting ICS Data in achieving 10% Year-Over-Year Growth in the IT Industry Through Strategic B2B Marketing

35+ YEARS OF IT INNOVATION & SECURITY

Founded in 1988 and located in Norton Shores, MI – ICS Data is a forward-thinking IT company that stays ahead of the curve in technology and has achieved significant market growth over the past 48 months.

What sets them apart is their unwavering commitment to compliance. As a compliant managed IT service provider, they prioritize top-tier data security and privacy. By blending innovation with security, ICS Data has earned a reputation as a trusted leader, delivering reliable IT solutions for over 35 years.

OVERCOMING MARKETING CHALLENGES WITH TRALE

Prior to working with TRALE, ICS Data struggled with a lack of direction in their marketing efforts. Despite investing a significant monthly budget, their marketing lacked focus, clear messaging, and measurable goals. Without a strategy in place, it became challenging to communicate their unique value proposition, leaving potential clients unclear about their services. The lack of a cohesive plan meant ICS Data was missing out on opportunities to grow and expand their reach in a competitive IT landscape.

TRALE EMPOWERS ICS DATA WITH STRATEGY

TRALE provided ICS Data with the structure they needed by creating a strategic marketing roadmap focused on growth. This included clear messaging, targeted campaigns, and consistent deliverables. TRALE highlighted ICS Data’s strengths in innovation and compliance, refining their brand story. With a content calendar and data-driven strategies like local SEO, Google Ads, and email marketing, TRALE helped ICS Data engage the right audience and align their marketing with growth goals.

ICS DATA ACHIEVES 10% YoY GROWTH WITH TRALE

The transformation was significant. ICS Data shifted from scattered efforts to a focused, cohesive marketing strategy, which led to a consistent 10% year-over-year growth. This growth solidified their presence in the market, allowing them to increase their client base and boost revenue. Thanks to TRALE’s guidance in strategic marketing, ICS Data is now better positioned for long-term success, with a clear vision and marketing plan driving their continued expansion.

"The biggest benefit of working with TRALE is that they have a tailored approach to marketing, based on our industry and they care about our growth goals.

Prior to TRALE, we were spending a large monthly sum of money without guidance and a plan as to where/what messaging we were trying to get across to our customers.

Now, we have a roadmap and regular deliverables that are driving our marketing decisions.

We greatly appreciate the time TRALE takes to understand our business needs.

I.T. can be a confusing topic, but they're good at helping our customers understand why it's important to their business."

RICK TICE

CTO | ICS Data

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LOCAL SEO

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ICS DATA

GROWTH STORY

Assisting ICS Data in achieving 10% Year-Over-Year Growth in the IT Industry Through Strategic B2B Marketing

LOCAL SEO

GOOGLE ADS