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SCHUIL COFFEE

GROWTH STORY

Scaling Schuil Coffee’s E-Commerce Channel:
25,000+ new customers & $1,000,000+ in new revenue

OVER 40 YEARS OF ROASTING

Schuil Coffee is a specialty coffee roaster that provides the highest quality coffee at a great value.

OVERCOMING MARKETING CHALLENGES WITH TRALE

While they were doing well in wholesale (Meijer, D&W, etc.), Schuil Coffee struggled to acquire customers online because they never had a fully-developed growth plan in place.

Then, in June of 2019, Schuil Coffee started working with TRALE, where we quickly established 2 goals: 1) Get acquisition profitable, and 2) increase ad spend & scale the business.

TARGETED GROWTH STRATEGY

We implemented three key strategies: retargeting, a compelling entry-point offer, and content marketing to boost profitability.

First, we leveraged retargeting and transactional emails to cross-sell to existing customers. We then scaled Facebook ads with compelling video creatives to engage multiple audience segments.

Next, we analyzed customer data to create new avatars and designed an irresistible offer tailored to them, ensuring the right products reached the right people.

Finally, we executed a strong on-page SEO strategy with a blog listicle, educating new leads and converting them into loyal customers.

SCALING PROFITABLY

In a few short years, collectively, we had helped Schuil Coffee acquire over 25,000 new customers, and made over $1,000,000 in new customer revenue/$3.5 million in total revenue all while maintaining a 41% repeat purchase rate.

While normally you have to choose between increasing spend or return on ad spend, we were able to do the (almost) impossible:

We scaled the budget while boosting profitability.

"When I purchased Schuil Coffee, my main goal was to strategically scale the business - and that’s what TRALE has helped us accomplish.

We’ve worked together for a number of years now, and they’ve helped us build a strong foundation for our business.

Before working together, Schuil had a very small e-commerce business (really a side project). In a short time, we’ve acquired over 25,000 new customers, made over $1,000,000 in new customer revenue, and grown the channel by millions of dollars!

We used to spend zero dollars on customer acquisition. Now with a clear strategy, we spend as long as the return is there.

I highly recommend TRALE for any of your company’s growth needs."

TIM VOLKEMA
CEO | SCHUIL COFFEE