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Get Found on Google and in ChatGPT: Become the #1 Trusted Name in Your Industry

(Turn Google search and ChatGPT responses into sales)


Search didn't just evolve - it scattered across platforms.


Organic rankings use to be the primary goal. If you hit page one on Google, traffic flowed. But today? Traffic splits between AI-generated summaries, voice assistants, zero-click answers, and offline word-of-mouth that bypasses your website altogether.


Buyers/Customers no longer rely solely on traditional search. They ask ChatGPT. They tap Siri or Alexa. They click what feels most credible - not just what ranks highest.


So how do you get found on Google and ChatGPT?


You stop chasing visibility alone.


You start building authority - the kind that gets surfaced by algorithms and trusted by humans.


How to Get More Customers

Trust is What Gets You Found on Google & ChatGPT


AI isn't sending traffic. It's delivering answers. If your brand isn't showing up in those answers - or isn't being shared in group chats, cited in podcasts, or summarized in AI Overviews - your visibility is dropping, even if your rankings look fine.


Being the trusted expert - what we at TRALE call authority - is the only SEO that works everywhere:


  • AI answers from tools like ChatGPT

  • Voice searches (like “Hey Siri” or “Alexa…”)

  • Google’s instant answers (without clicks)

  • Local map listings

  • Paid ads (yes, trust matters there too)

  • Conversations with customers across channels

  • Even real-world word of mouth


And here's where unique tools like Local Falcon come in:


They show you not just if you're showing up, but where - and for which searches, across both local and AI-influenced user intent.

Understanding the New Search Landscape


Search is no longer one-dimensional. A buyer might:


  • Ask Siri or Alexa for "restaurants with private dining"

  • See a paid ad for a local IT provider

  • Ask ChatGPT for "best painting company in West Michigan"

  • Scan an AI Overview that highlights your competitor

  • Ask a friend via text

  • Google your brand name directly


Visibility now depends on how helpful, relevant, and present you are in all of these scenarios - not just one keyword ranking.


That's where platforms like Local Falcon can give you a major edge.


You can see:


  • How your business shows up at the neighborhood level

  • Which keywords trigger Google Map's visibility

  • Which search terms AI models associate with your brand

  • How different locations and devices alter your exposure


Instead of guessing, you can see what real buyers in real places are actually seeing - and adjust.


5 Smart Ways to Build Authority in Your Market (with Modern Search Tools in Mind)


A recent Search Engine Journal report laid out what buyers want in the age of AI. Here's how to apply those insights in the field - with help from tools like Local Falcon.


  1. Structure Your Content Like It's Built to Be Quoted


Structure your articles with clear single-sentence answers, tables, and lists so large language models can easily extract and surface your information.


AI doesn't read your content - it pulls from it.


So, design your site like a source they want to quote:


  • Start with a clear, direct answer

  • Add bullets or numbered lists

  • Use subheadings written as questions

  • Include tables for comparisons

  • Skip the fluff


TRALE TIP:

Go find what real people near you are searching for. Then build content around those exact terms.


Example - If users in your area are searching "cabinet painting vs refacing," write a blog post with that exact title. Add a simple table comparing the two. Include your services. Be the answer.


  1. Don't Ignore Conversations You Can't Track


Phone calls, texts, and real-life conversations don't usually show up in your website data or marketing reports - but they're often the most powerful ways people decide to do business with you.


You won't find these in your analytics:


  • A neighbor text your business name

  • A podcast host recommending your service

  • A contractor telling a client "use these guys"

  • A buyer asking ChatGPT who to call


But you can influence them.


How?


  • Be clear and specific about what you do

  • Be easy to talk about and easy to find

  • Show up consistently across listings, ads, and AI


Get ahold of us to run a scan outside your core neighborhood or area that you serve customers. If your visibility drops off just a few miles away, you're missing conversations that happen down the street.


  1. Use Real Customer Language - Not Marketing Copy


Use real voice-of-customer insights to refine your website messaging.


AI and people both trust what sounds real.


That means:


  • Quoting what customers actually say

  • Writing like a human, not a brochure

  • Answering questions the way your best salesperson would


Where to find it:


  • Customer reviews

  • Sales calls

  • FAQs

  • Chat logs

  • Onboarding forms


Examples:


  • "I just needed a loan fast - without jumping through hoops" → homepage headline

  • "Tired of painters ghosting us" → ad copy

  • "Didn't want to refinish the floors twice → blog post opener


We'll check your keywords in your listing to ensure they match what your best customers are saying about you.


  1. Unified Paid, Organic, and AI Messaging


Align ad copy with real customer concerns by drawing from call transcripts and/or reviews and understanding the buyer's stage.


If your messaging changes from channel to channel, you're confusing the buyer - and ChatGPT.


Too many companies say one thing in ads, another on landing pages, and something else entirely in AI-generated blurbs.


Fix it by:


  • Using one voice across paid and organic

  • Aligning your messaging with customer concerns

  • Reinforcing what you want to be known for


TRALE TIP: Check which keywords and locations you're ranking for, then make sure that same messaging shows up in your ads, listings, and on-page content.


  1. Stop Chasing Attribution (where your customers came from). Start Earning Influence.


Buyers don't take a straight path anymore. They see you here, hear about you there, and then look you up later.


Attribution is messy. But influence is clear.


Ask yourself:


  • Are we showing up everywhere our customers search, ask, and scroll?

  • Is our message consistent across AI, ads, and offline word-of-mouth?

  • Can we see the visibility gaps and fix them fast?


TRALE TIP: Use heatmaps and keyword scans to uncover where you're missing - and where you're winning. Let that guide your next move.


Authority is What ChatGPT, Google, and People All Respect


The businesses that win in this new search landscape aren't louder.


They're smarter. More helpful. More trusted.


They don't just optimize for clicks.


They optimize for clarity, consistency, and credibility.


And they typically work with TRALE to help them:


  • Uncover blind spots in local search

  • Track how they're seen by real users in AI

  • Build the kind of content that earns visibility - online and off


Because when you understand what buyers are searching, what AI is showing, and what people are saying?


You don't just show up.

You lead.


Ready to be the brand buyers and AI both trust?


Start by seeing what they see - then becoming the obvious choice. We help you get there.


Get in touch if you want to grow.



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