How to Get More Customers Using Google Business Profile
- Jacob Acker
- Mar 3
- 4 min read
Updated: Mar 4
If you want to more customers to find your business, Google Business Profile is one of the best tools to help. When people search for businesses like yours, a strong Google profile can bring in more calls, visits, and sales - even while you're asleep!
Here’s how to optimize your Google Business Profile to attract more customers around the clock.
1) Make Sure Your Business Information is Correct
Your Google Business Profile is often the first thing people see when they search for your business. If your details are wrong or outdated, you might lose customers before they even contact you.
What to check:
✓ Business name, phone number, and address (must match everywhere online)
✓ Website link and business hours
✓ Service areas (for businesses that go to customers, like home services or delivery)
PRO-TIP: If your hours change for holidays or special events, update them! Google marks them as "Updated Hours," which keeps customers informed.
2) Add Photos to Attract More Customers
People trust businesses they can see. Adding great photos makes your business more appealing and helps build trust.
What to upload:
✓ Photos of your location, store, products, or services
✓ Team or staff photos to make your business feel personal
✓ Before-and-after photos pictures (great for service businesses!)
PRO-TIP: Businesses with lots of recent photos get more clicks and calls than those with no pictures.
3) Get More Google Reviews (and Reply to Them!)
People read reviews before choosing a business. If your competitors have more reviews (or better ones), they’ll get the call instead of you.
How to get more reviews:
✓ Ask happy customers to leave a review right after a purchase or service
✓ Send a follow-up text or email with a direct link to your Google reviews
✓ Offer an incentive (like a discount on their next visit)
How to respond to reviews:
✓ Thank positive reviews to show appreciation
✓ Reply professionally to negative reviews to show you care about customer service
PRO-TIP: Reviews that mention specific services or locations help improve your ranking, so encourage customers to be detailed!
4) Post Regular Updates and Stay Active
Google rewards active businesses. If your profile looks abandoned, you might drop in rankings. Posting updates keeps your business visible and relevant.
✓ Special promotions or discounts
✓ Announcements about new products or services
✓ Upcoming events or community involvement
✓ Customer success stories or testimonials
PRO-TIP: Treat Google Posts like free advertising. They show up in search results and give people more reasons to visit your business.
5) Make It Easy for Customers to Contact You
If a customer can’t reach you easily, they might go to a competitor. Google Business Profile has built-in tools to make customer communication instant and simple.
✓ Google Messaging: Customers can message you directly from your profile
✓ Click-to-Call: Make sure your phone number is correct and easy to find
✓ Booking Button: If you take appointments, let customers schedule right from your profile
PRO-TIP: Turn on automated responses for Google Messages to answer common questions instantly
6) Track Performance & Improve
Google Business Profile gives free insights that show how people are finding and interacting with your business. Checking these regularly helps you adjust your strategy to bring in more customers.
✓ How many people found your business in search
✓ How many clicked on your website or called from your profile
✓ What keywords customers are using to find you
PRO-TIP: If calls and clicks are low, update your photos, respond to reviews, and post new promotions to improve engagement.
7) Focus on What Works Best
Not every marketing effort brings the same results. The 80/20 rule says that 80% of your results come from 20% of your actions. Focus on what actually drives customers to your business.
✓ Double down on what's working - if reviews bring in more calls, push for more
✓ Stop wasting time on low-impact tasks - focus on activities like messaging, posting, and review requests
✓ Use automation - schedule posts and review requests to save time
PRO-TIP: Businesses that focus on high-impact strategies grow faster than those that try to do everything at once.
Final Thoughts: Google Business Profile is Your Secret Weapon
If you’re not actively managing and updating your Google Business Profile, you’re missing out on free exposure, more calls, and new customers.
✓ Keep your info accurate
✓ Post updates to stay visible
✓ Get and respond to (all) reviews to build trust
✓ Make it easy for customers to contact you
✓ Track performance to improve results
The bottom line? Your Google Business Profile is a free marketing tool - but only if you use it effectively! The businesses that stay active rank higher, get more customers, and grow faster.
Want help optimizing your Google profile? Let's make your business stand out!
