How to Grow a Small to Medium-Sized Business in 2025
- Jacob Acker
- Mar 11
- 3 min read
Let's be honest: growing a small to medium-sized business isn't easy. You're probably wearing every hat - sales, marketing, customer service, operations - and wondering when it's all going to click.
If you're here, I'll bet you already know that marketing is a huge piece of the puzzle. You're not one of those people waiting for customers to magically show up. But maybe you're stuck on what to do next or how to make it work consistently.
So, let's break down how to grow your business, step by step - no fluff, just what works.
Get Clear on How to Grow a Your Small to Medium-Sized Business
First, let's define what "growth" actually looks like. Are you trying to:
Get more customers?
Sell more to existing customers?
Hire a team so you're not doing it all?
Launch new product or services?
Pick one goal. Seriously - one. You can't focus on everything at once. Knowing exactly where you want to go makes everything else (like marketing) easier to plan.
Make Marketing a Non-Negotiable
Here's the thing: if you don't make marketing part of your weekly routine, you won't grow. Period. And no, you don't need to be on every platform or doing every tactic. You just need to pick one or two things that fit your business and do them consistently.
Some simple options:
Post on social media 3 times a week (and make sure it's all about what your customers care about).
Start an email list and send helpful content or offers once a week.
Run a small Google Ads or Facebook Ads campaign to get in front of new people.
The key is to commit to showing up - even when you're busy.
Know Your Customer Better Than They Know Themselves
If you don't know who you're talking to, your marketing won't work. Take time to figure out:
What do they want?
What are they struggling with?
What would make them say, "Take my money!"
Not sure? Ask them. Seriously - pick up the phone, send a survey, check out reviews of businesses like yours. And here's a pro tip: use their exact words in your marketing - that's what will grab their attention.
Simplify Your Offer and Message
If people don't "get it" in five seconds, they're gone. Your offer should be stupid simple:
What do you do?
Who's it for?
How does it help?
Example: "We help small businesses get more customers using online ads - without wasting money."
No jargon. No complicated sentences. Clarity sells.
Stay Consistent and Track What's Working
Growth doesn't happen because you posted once or ran one ad. It happens because you show up consistently and pay attention to what works.
Here's a simple way to track:
How many leads did you get this week?
Where did they come from?
What marketing got people to respond?
Then, do more of what's working - and stop wasting time on what isn't.
Bonus: Check Your Mindset
Here's the part nobody likes to talk about: growth takes time. You'll try things that don't work. You'll have slow months. But most people quit right before it starts to click.
Want Help?
If you're reading this and thinking, "I need help with this", let's chat. I work with businesses exactly like yours to figure out what actually works and moves the needle.
