The 30-30-30 Method: Simple Math to Grow Businesses
- 2 days ago
- 3 min read
Over the years, I’ve spent a lot of time sitting across tables from business owners in West Michigan.
E-commerce, retail, B2B, you name it.
Different industries. Different stories. Different ambitions.
But the conversations usually start the same way.
They want to grow.
Not someday. Now.
Their teams are working hard. But growth still feels distant.
One month is strong. The next one stalls.
So we start asking questions.
Not about logos. Not about colors. Not about posting more on social media.
We talk about the math of the business.
Because underneath every growing company, the same pattern keeps showing up. Three specific numbers.
The 30-30-30 Method: Patterns I Kept Seeing
After helping a lot of companies grow, I started noticing the same pattern everywhere.
Every business grows from three numbers.
How many new customers you get
How much they spend
How often they come back
That's it.
When those numbers move, the business moves.
Over time, I started simplifying this into something every business owner could understand quickly.
The 30-30-30 method.
Lever One: 30% More New Customers
The first lever is the most obvious.
More customers.
But for a lot of businesses, new customers come from luck. i.e. word of mouth, random referrals, people who happen to find them.
When we work with companies, we focus on building intentional customer acquisition.
Better messaging.
Clearer offers.
Paid advertising that actually converts.
One idea that works incredibly well comes from Alex Hormozi.
Attraction offers.
Give people a reason to say yes right now.
A strong introductory offer.
A bundle that makes the decision easy.
Something valuable enough that people stop scrolling.
When businesses install systems like this, customer acquisition becomes predictable.
Increase new customers by 30%, and growth starts moving.
But that's only the first lever.
Lever Two: 30% Higher Average Order Value
The second lever is where many businesses unlock growth they didn't realize existed.
Most companies sell a product or service... and stop there.
But customers often need more than one solution because they have more than one problem.
This is where upsells and downsells come in.
Upsells offer a better or more complete solution.
Downsells provide a simpler option if someone hesitates.
Think about it like this.
If someone already trusts you enough to buy once, they may trust you enough to solve more of their problem.
Sometimes it's as simple as:
A bundle
A premium package
An add-on service
The customer wins because they leave with a better solution.
The business wins because average order value increases.
Move that number by 30%, and revenue climbs without adding more customers.
 Lever Three: 30% More Returning Customers
The third lever is the one most businesses overlook.
Returning customers.
Acquiring a new customer costs money.
Keeping one is far more valuable.
So we start by asking a simple question.
How do we get customers to come back?
Email marketing
Product launches
Loyalty incentives
But one of the most powerful tools is what Hormozi calls continuity offers.
Subscriptions.
Memberships.
Replenishment products.
Instead of starting from zero every month, revenue starts stacking.
Customers stay connected.
The relationship grows stronger.
Increase how often customers purchase (or return) by 30%, and suddenly the business begins compounding.
When the Three Levers Work Together
This is where things get exciting.
Increase new customers, what they spend, and how often they return.
Each by 30%.
At first glance, that doesn't sound huge.
But these numbers don't add together.
They multiply.
Let's say a business is doing $500,000 per year.
If you increase new customers by 30%, revenue becomes:
$500,000 → $650,000
Then increase what each customer spends by 30%:
$650,000 → $845,000
Then increase how often customers return by 30%:
$845,000 → $1,098,500
The business didn't grow 30%.
It grew over 120%.
Revenue more than doubled.
And if you continue improving these levers over time, the compounding gets even stronger.
That's how businesses end up seeing 200%+ growth.
Not from one breakthrough idea.
But from improving the three numbers that drive every business:
More customers
Higher order value
More returning buyers
Why I Love This Work
The best part of this work isn't the strategy.
It's the people.
I get to work with founders who care deeply about what they're building.
People creating jobs
Supporting families
Building businesses in their communities
When these systems start working, you can feel it.
The business gets momentum.
The owner gets confidence.
The future gets bigger.
That's why I love the 30-30-30 method.
Because growth doesn't always need to be complicated.
Sometimes you just need to see the three levers that move everything.
And start pulling them with intention.