Who is TRALE? A Growth Marketing Partner Focused on Results.
- Jacob Acker
- Mar 3
- 2 min read
Updated: Mar 5
At TRALE, we're not just another marketing agency - we're growth marketers committed to helping businesses scale efficiently and effectively. If your business goal(s) are to generate more traffic, convert leads, or build long-term customer loyalty, we use a strategic approach to marketing that's designed to drive measurable results.

What Makes TRALE Different?
Plain and simple: we focus on the customer journey. We don't believe in one-size-fits-all strategies or marketing gimmicks. Instead, we focus on where your audience is in their buying process, ensuring that each touchpoint moves them closer to converting.
We specialize in building brand experiences that drive growth—leveraging digital strategy, content marketing, and conversion optimization to engage customers and increase sales.
Think of us as your part-time CMO (Chief Marketing Officer) who steps in to deliver the results your business needs.
The TRALE Approach: The Customer Journey
Growth doesn't happen by accident - it's a process. That's why we follow an eight-stage customer journey framework that aligns marketing with your business goals:
1) Awareness
Before anything else, people need to know your business exists. We use digital advertising, SEO, content marketing, and social media to put your brand in front of the right people.
2) Engagement
Getting attention is just the first step - you need to keep it. Through blogs, videos, email marketing, and interactive content, we help potential customers get to know, like, and trust your business and brand.
3) Subscribe
Once someone shows interest, we give them a reason to stay. A lead magnet, newsletter, or free resource helps us collect contact information to nurture prospects into leads.
4) Convert
This is where interest turns into action. We create irresistible entry-point offers, optimize conversion paths, and use targeted digital ads to drive real business results.
5) Excite
Customer satisfaction starts early. We maximize engagement with follow-up emails, exclusive content, and personalized experiences to reinforce their decision.
PRO-TIP: Buyer's remorse is real, so we focus on validating their choice - highlighting success stories, providing reassurance through educational content, and ensuring they feel confident about their purchase.
6) Ascend
It’s easier to sell to an existing customer than a new one. We create strategies for upsells, repeat purchases, and ongoing customer engagement that increase lifetime value.
7) Advocate
Happy customers are the best salespeople. We help brands encourage reviews, testimonials, and social proof to build credibility and attract new customers.
8) Promote
Turning customers into promoters is the ultimate marketing win. We develop referral programs, ambassador campaigns, and incentives that encourage word-of-mouth growth.
So why work with TRALE?
We don't just run ads or post content - we create strategic marketing systems that attract, convert, and retain customers.
We invite you to stop the guessing games and take a chance with us, we're sure to impress and help you grow.
- Jacob Acker, Founder & CEO of TRALE
